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Now we’re well into February ’14, and our virtual wallets (though still a little bruised), are slowly recovering from the season of goodwill…When therefore could be a better time than the present, to reflect on Poq’s findings from our ‘Holiday Season Shopping Report’?

spring14-homescreens

Here’s the breakdown of the top facts we’ve gleamed from our goldmine of stats for mobile commerce in the UK during November-December 2013 (taken from analysing the performance of mobile sites and native shopping apps powered by the Poq Studio platform):

1. iOS’s share of mobile revenue 

  • iOS drove the lion share of mobile sales with 80% originating from iPhone, iPads and iPods.

2. Smartphone share is growing fast

  • Smartphone share of online revenue was 13%, up from 8% in August’13.

3. iOS’s traffic sped past Android’s

  • iOS devices continued to be the smartphone of choice in the UK, driving the majority of mobile traffic by 69% over Android. iPhone users not only browse more, they also spend more money, iOS AOV is 27% higher than Android.
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                                                                                                                              (Poq Studio Platform Holiday Shopping Report Nov-Dec 2013)

4. Conversion rates: Desktop > App > Mobile site

  • One of the most interesting insights was that app conversion rates are often closer to desktop conversation rates rather than to mobile sites.
Screen Shot 2014-02-11 at 11.07.40

                                                                                                                           (Poq Studio Platform Shopping Report Nov-Dec 2013)

5.  Apps vs. mobile sites: Returning visitors

  • With over 78% returning users, mobile apps retained more users, increasing our client’s loyal customer base.
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                                                                                                                                     (Poq Studio Platform Holiday Shopping Report Nov-Dec 2013)

6. App share of total mobile revenue is expanding 

app share of mobile(Poq Studio Platform Holiday Shopping Report Nov-Dec 2013)

  • Average app share of mobile was 35%, up from 15% in August ‘13.

 

Christmas 2013 saw impressive results for our clients on the Poq platform. At Poq our work continues. We have just launched our Spring ’14 Release, featuring in-store engagement, a stronger brand experience and a powerful app content management system.

 

Happy mobile shopping in 2014!

 

 

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